adGPT
What it is
Create compelling Advertising. Create stories that reflect the product, the brand, and the message in a variety of genres – comedy, action, drama and such. Ensure the ad speaks to principles of Consumer Neuroscience of the chosen demography of the consumer. Tailor the ad to how the brain prefers to receive persuasive messaging. Trigger Attention, Emotional engagement, and Memory retention in the brain. Ensure the ad creates Purchase Intent in the minds of the Consumer.
IN USE
Client Value Delivered
Global client wanted to deliver an ad that made the consumer the Hero. AdGPT algorithms incorporated elements of the Global Hero’s journey into the ad, and introduced the product as a key charm in the journey. As the ad was created using the globally recognized formulaic tale, the ad could traverse different cultures and geographies, and continue to be effective. The client gained both effectiveness and efficiency through the ad. The cultural familiarity with the Hero’s journey also increased scores in the brand recall metrics.
Who Should Use It?
Advertising agencies, media planners, brand teams, and advertising executives. Global consumer insights leaders who are keen on measuring and tracking the effectiveness of advertising. Social media planners who seek virality.