BIG5GPT
What it is
Discover the Big 5 Personality of your Brand, Consumers, Celebrities and Influencers. Use nonconscious data, and conscious reviews and posts to aid this discovery. Use the discovered Big 5 personality traits to match your brand with the right influencers and celebrities to push the brand relevancy scores up.
IN USE
Who Should Use it
Brand stewards, brand marketers and influencer marketing specialists. Global insights personnel who have to report on brand health and the effectiveness of influencers.
Client Value Delivered
Client was struggling to determine which influencers to pick to support the Brand as it was losing ground. Algorithms analyzed the Brand and found its personality and the attributes of the Brand’s personality that were not resonating. Among the available influencers, the algorithms parsed their postings and determined the implicit Big 5 Personality of the influencers. Match was performed and the brand health scores improved substantially over the next 18 months.