desireGPT
What it is
Evaluate the desire created in the human mind by a product, package, or marketing message. Create a comprehensive view of Desire along the 6 salient dimensions. Score along each dimension of desire. Provide reasoning for the score and identify opportunities to increase the score. Rewrite, redesign, or recreate the product, package, and marketing message to improve the Desire score.
IN USE
Client Value Delivered
Client wondered what had to be done to evoke Desire for the new beauty product launch in Brazil. Consumer understanding revealed that consumers were tired of European ideas of beauty and wanted to celebrate the local beauty aesthetic. The Tribalism dimension of the Desire Framework was weighted heavier than others, and Desire scores computed. Copy was rewritten algorithmically to increase the score of Desire along the Tribalism dimension. Blind consumer testing revealed the clear preference for the Desire Framework based copy rewrite over the original.
Who Should Use It?
Marketing professionals, Innovators, Product designers and package designers. Any business leader trying to maximize the desire consumers experience for the product. Copy writers who create descriptions for online marketplaces and POS designers who seek to create Desire in real physical aisles.