messageGPT
What it is
Tool kit that generates messaging, be it a political message, press release, corporate product announcement, crisis management, or reputational repair. The theoretical core of the framework is Joseph Campbell’s Hero’s Journey and the Metaphor Network that supports it. The tool kit is capable of generating both strategic and tactical aspects of messaging and management akin to the development of the series of episodes for a Tv Show. Elements of the Desire Framework and the Grieving Process are embedded in the toolkit to address needs as they arise.
IN USE
Client Value Delivered
The new CEO had just taken over a firm in crisis – orders were dropping, investor confidence was at an all time low, and it just seemed like there was no end in sight. The all employee townhall was important as it introduced the new CEO and gave employees the morale boost that victory was down the road. Algorithms took the bio of the CEO, and presented them as stages in the Hero’s Journey. Given the global relevance, connection and appeal of the Hero’s Journey, the CEO and their life story connected to every employee at a deep and personal level that was culture agnostic. The turnaround of the company began in a very meaningful, powerful, and impactful way.
Who Should Use It?
PR and political campaign managers who wish to get a nuanced message across. Investor relations managers and PR professionals within the enterprise.