promotionGPT
What it is
Promotion tools analyze the right set of promotions that are neurologically persuasive to the consumer. Whether it is a value seeker, a pamperer, an altruistic customer, promotional tools seek to generate an instant desire to purchase. The language of the promotion is also aligned with the neuroscience learnings of the target consumer. The promotions are generated based on a budget, consumer, length of time for the promotion, and the guardrails and guidelines of the brand, manufacturer, context, channel, and volume of sales required. Omnichannel promotions are also generated.
IN USE
Client Value Delivered
Global footwear manufacturer found sales stagnating despite the launch of many new products. Client used the algorithms to determine that the consumer had a deep altruistic streak. Client decided to include a promotion that provided a product completely free of charge to the needy when the consumer purchased the product. The promotion boosted sales of the product by many hundred percent.
Who Should Use It?
Trade spend experts, brand marketers, and revenue growth management experts will find value from its use. Sales and channel development leaders who plan promotions around occasions and dealing with market and competitive pressure.