archetypeGPT
What it is
Discover the core mental models that define the inner reality of the consumer. These archetypes determine what the consumer responds to and connects with. These inner mental models are shaped by the demography and neurography of the consumer. These are extracted from both the behavioral attributes and the nonconscious data consumed by the consumer.
IN USE
Client Value Delivered
Global client focused on making the job of being a Mom easy realized that the Mom viewed her archetype as “magical." The messaging and product attributes started to emphasize the “magical” aspects of the product and the brand to appeal to the Magical Mother in every home. The brand and product launch was extremely well received as it connected deeply with Moms across the world.
Client Value Delivered
Global client focused on making the job of being a Mom easy realized that the Mom viewed her archetype as “magical." The messaging and product attributes started to emphasize the “magical” aspects of the product and the brand to appeal to the Magical Mother in every home. The brand and product launch was extremely well received as it connected deeply with Moms across the world.