AI-generated overviews are slashing click-through rates and reshaping how shoppers discover products online. For fashion and beauty brands, it’s a wake-up call: the old SEO rules no longer guarantee visibility, and adapting means rethinking everything from keywords to customer loyalty.

How This Berkeley Ph.D Turned Brain Science Into Marketing and Innovation Gold and Built Multiple Companies

The fragrance industry is embracing artificial intelligence as a tool to create hyper-personalised scents, prompting questions about the future role of perfumers.

Neuroscience and GenAI Algorithms Create A Unique Fragrance Based On President Trump's Speeches

The neuroscience behind how some consumers remain committed to New Year's resolutions, and its application to building Brand and Retailer Lo

He’s at Number 1 on Spotify, with 14.5 million followers; she debuted at Number 1 on Apple’s charts. “The Joe Rogan Experience” and Alex Coo

As concerns about AI content misuse abound, Google is opening up access to its AI text watermarking technology. It will be a welcome change for advertisers and publishers, who stand to benefit from improved transparency.

Neuroscience teaches us that 95% of consumer desires are in the Nonconscious. A neuroscience-based understanding of Consumer Experience reveals that there are seven dimensions by which the brain parses, ranks, rates, and experiences.

AI can be a force multiplier for your marketing team, and it can help you understand your customers in a way that is easier to obtain with it. It also helps that analytics are one of the most immediately obvious and most rapidly beneficial use cases of artificial intelligence. This is a great starting point for any company embracing AI

Unlocking the Subconscious: A Conversation with Dr. A.K. Pradeep on Neuro AI and Marketing

The Top 10 AI Books Every Business Leader Should Read in 2024

The new iPhone puts AI in everyone's pocket.

Sensori.AI is the only company that is blending Generative AI, Neuroscience, and ML to help companies change how they innovate products. Pulse 2.0 interviewed Sensori.ai founder and CEO Dr. A.K. Pradeep to learn more about the company.

Written by Sensori.Ai CEO Dr. A.K. Pradeep, "Neuro AI: How to Win the Minds of Consumers Using Neuroscience-Powered Gen AI" leverages...

Neuroscience-Powered Retail Innovation: The Why, and Why Not, of Buy

3 Unexpected Ways Brand Innovation Can Take Advantage of Neuroscience and GenAI